Last Updated: [November 14, 2025] End of an Era AI, LLC (“End of an Era,” “we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website, platform, or related services (collectively, the “Service”).

This Privacy Policy complies with applicable U.S. federal and state privacy laws (including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)), as well as international laws such as the General Data Protection Regulation (GDPR), UK GDPR, Canada’s PIPEDA, and Australia’s Privacy Act 1988.

By using our Service, you agree to the practices described in this Privacy Policy. Your continued use of the Service following any changes to this Privacy Policy constitutes acceptance of those changes. If you do not agree, you should immediately discontinue use of the Service.

1 – Information We Collect

Information You Provide

We collect the information you provide directly to us, including:

• Account details (name, date of birth, email address, contact information, and when required, identifiers such as SSN for settlement services)

• Payment details (when applicable)

• Billing information

• Documents, records, or content you upload

• Communication preferences

• Any other information you choose to share with us, or that is necessary for us to provide the Service

Automatically Collected Information

When you use the Service, we automatically collect:

• Device information (IP address, browser type, operating system), device identifiers, and hardware information

• Usage data (pages visited, features used, access times), interaction patterns, and performance metrics

• Location data (if permitted by your device settings) or as derived from IP address.

• Information from Third Parties:

  • We may collect information about you from third-party sources, including business partners, data providers, social media platforms, marketing partners, and publicly available sources, which we may combine with information we collect directly from you.

2 – Your Privacy Rights

The rights described below are subject to verification of your identity, applicable legal limitations, and exceptions. We reserve the right to charge a reasonable fee or refuse requests that are excessive, repetitive, manifestly unfounded, or technically infeasible.

U.S. (CCPA/CPRA and State Laws)

If you are a California resident, you have the right to:

• Know the categories and specific pieces of personal data we collect and access and obtain a copy of your personal data (subject to verification and applicable exceptions)

• Correct inaccurate information (where we determine correction is appropriate)

• Delete your personal data (with certain legal exceptions) and business necessity exceptions, including fraud prevention, security, legal compliance, and internal operations

• Opt out of the sale or sharing of your data (we do not sell data) for monetary consideration, though we may share data for business purposes as described in this policy

• Limit the use of sensitive personal information (where applicable)

• Non-discrimination - you will not be treated differently for exercising your rights , though we may offer different pricing, services, or quality levels if reasonably related to the value provided by your data

European Union / UK (GDPR and UK GDPR)

If you are located in the EEA or UK, you have rights to:

• Access, correct, or delete your personal data, subject to our legitimate interests and legal obligations

• Restrict or object to processing where legally required, and subject to our assessment of overriding legitimate grounds

• Data portability in machine-readable format, where technically feasible

• Withdraw consent at any time (where processing is based on consent), without affecting the lawfulness of processing based on consent before withdrawal

Canada (PIPEDA)

You may request access to and correction of personal information we hold about you, subject to applicable exceptions and your verification procedures.

Australia (Privacy Act 1988)

You may request access to and correction of your personal data, and raise complaints with local privacy regulators if unresolved, subject to applicable exceptions.

To exercise these rights, email privacy@endofanera.ai. We will verify your request in accordance with applicable law,and respond within the timeframes required by Law. We reserve the right to deny requests that cannot be verified or that are otherwise not required to be honored under applicable law.   

3 – How We Use Your Information

We use your personal information to:

• Provide, maintain, and improve the Service, including developing new features and functionality

• Process payments and manage subscriptions (when applicable)

• Communicate with you about updates, security alerts, and support, as well as promotional materials and offers (which you may opt out of)

• Personalize your user experience, and deliver targeted content and advertisements

• Comply with legal obligations, and enforce our Terms of Service

• Detect and prevent fraudulent or illegal activities, and protect our rights, property, and safety, and that of our users and the public

• Conduct analytics, research, and business intelligence

• For any other purpose with your consent or as permitted by law

4 – Data Retention and Deletion

We retain personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. This may include retention for backup, archival, audit, legal, tax, accounting, or business purposes. Retention periods may extend beyond account closure or service termination. When no longer needed, we may delete, anonymize or archive your data at our sole discretion.

5 – Information Sharing and Disclosure

Service Providers

We share personal information with trusted third-party service providers (e.g., payment processors, hosting providers, analytics tools) bound by contractual obligations to protect your data. We may share your information with business partners, affiliates, and subsidiaries for business purposes, including joint marketing initiatives, product development, and service enhancement.

Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your personal information may be transferred to the successor entity or acquiring party. You acknowledge and consent to such transfers.

Legal Requirements

We may disclose your information if required by law, regulation, legal process, or governmental request, or if we believe in good faith that such disclosure is necessary to: (a) comply with legal obligations; (b) protect and defend our rights or property; (c) prevent fraud or abuse; (d) protect the safety of users or the public; or (e) respond to emergency situations.

Aggregated and De-Identified Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you with third parties for any purpose, including analytics, research, marketing, and business development.

International Transfers

Your data may be transferred outside your country of residence, including to the United States. . By using the Service, you consent to the transfer of you information to countries that may not provide the same level of date protection as your home country. Where required by law, we implement appropriate safeguards.

6 – How We Protect Your Information

End of an Era uses industry-standard security practices and commercially reasonable measures to help protect your data from unauthorized access. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security and you use the Service at your own risk. We are not responsible for circumvention of security measures or unauthorized access by third parties.

Encryption

• AES-256-GCM military-grade encryption (same standard used by the U.S. military)

• Unique encryption keys for each browser session

• Data encrypted before storage, even on your device

Privacy-First Design

• Sensitive information never leaves your device unencrypted

• Secure deletion when browser data is cleared

• Protection against cross-user access on shared devices

Enterprise-Level Infrastructure

• Hosted on Microsoft Azure’s enterprise-grade cloud platform

• Database security powered by Azure PostgreSQL with automated backups

• All communications secured with HTTPS

• Regular security audits and updates
  

Transparent Security

• Real-time security status indicators

• Visibility into what data is stored and how it is protected

• Automatic notifications if security status changes

Compliance & Standards

• WCAG 2.1 AA accessibility compliance

• Regular penetration testing and audits

• NIST cybersecurity framework alignment

• Compliant with modern web security best practices

Authentication and Access Controls

• Multi-factor authentication (MFA) for user accounts

• Strict role-based internal access

• No employee access to your private estate content

Privacy by Design

• We do not sell your data

• We do not share your information without permission

• Every feature is designed to limit data exposure and maximize control

Compliance and Peace of Mind

• Built to comply with U.S. privacy laws, GDPR, UK GDPR, PIPEDA, and Australia’s Privacy Act

• Future-ready for evolving estate-specific compliance frameworks

The security features described are provided on an "as-is" basis and may be modified, suspended, or discontinued at any time without notice. We make no warranties regarding the effectiveness of any security measure.

7 – Children’s Privacy

The Service is not intended for individuals under the age of majority in their jurisdiction. We do not knowingly collect personal data from children under 13 (per the Children’s Online Privacy Protection Act). If we become aware that we have collected information from a child under 13, we will take steps to delete it. However, we are not responsible for verifying the age of users and rely on users to provide accurate information.

8 – Cookies and Tracking Technologies

We use cookies and similar technologies to provide essential functionality, improve performance, and analyze usage. See our Cookie Policy for more details. By using the Service, you consent to our use of cookies as described in our Cookie Policy. Where required by law, we will obtain additional consent.

9 – Changes to This Privacy Policy

We may update this Privacy Policy from time-to-time. Changes will be posted on this page, your continued use of the Service after changes are posted constitutes acceptance. We may, but are not obligated to, notify you of material changes. The "Last Updated" date above reflects the most recent revision. It is your responsibility to review this Privacy Policy periodically.

10 – Contact Us

End of an Era, LLC Email: privacy@endofanera.ai

For users in the EEA/UK, our representative can be contacted at the same email address.